Free · no sign-up · read-only Google access
Sign in with Google, pick a property, and see revenue, conversion, channels, funnel and products — with plain-English findings on what's working and what's leaking. No templates to copy, no data sources to fix.
Runs in your browser. We never see or store your data.
↓ A live demo on sample data from a fictional store. Connect GA4 to see yours.
Sep 28 – Oct 25, 2026 · vs previous 28 days · snapshot
Purchases look broken in places, so some numbers below undercount. Want it fixed?
By day, last 28 days against the previous 28
Share of sessions against share of revenue. Select a row to filter the dashboard.
| Channel | Sessions | Revenue | Conv. rate | Revenue vs prev. |
|---|---|---|---|---|
| Organic Search | 13,383 | $17,225 | 1.77% | ↑+6.1% |
| Paid Social | 12,546 | $3,828 | 0.42% | ↓−17% |
| Direct | 8,364 | $11,244 | 1.85% | ↓−1.1% |
| Paid Search | 3,346 | $5,742 | 2.36% | ↑+16% |
| 2,509 | $8,134 | 4.46% | ↑+48% | |
| Referral | 1,255 | $1,196 | 1.27% | ↓−9.1% |
| Organic Social | 418 | $478 | 1.67% | ↑+27% |
Event counts, not unique users
↓ 7.0% continue · 93% drop off
↓ 28% continue · 72% drop off
↓ 56% continue · 44% drop off
Sessions and conversion rate
Top 10 by sessions, this period
| Page | Sessions | Conv. rate | Revenue |
|---|---|---|---|
| / | 11,200 | 1.81% | $15,342 |
| /collections/sale | 4,200 | 0.29% | $844 |
| /products/linen-throw-blanket | 3,100 | 3.00% | $6,671 |
| /collections/new-arrivals | 2,600 | 1.88% | $3,766 |
| /products/ceramic-pour-over-set | 2,300 | 3.48% | $5,936 |
| /blogs/journal/how-to-style-a-bookshelf | 1,900 | 0.53% | $736 |
| /products/merino-wool-socks | 1,500 | 2.53% | $2,637 |
| /collections/kitchen | 1,350 | 1.70% | $1,672 |
| /products/oak-serving-board | 1,200 | 2.67% | $2,347 |
| /pages/gift-guide | 980 | 1.43% | $1,070 |
Site-wide conversion rate 1.57%. A red dot marks pages under half of it, green over 1.5×.
Top 10 by item revenue, this period
| Product | Revenue | Share | Views | Add-to-cart rate |
|---|---|---|---|---|
| Linen Throw Blanket | $13,498 | 31% | 7,912 | 12% |
| Ceramic Pour-Over Set | $10,450 | 24% | 20,800 | 5.0% |
| Merino Wool Socks (3-pack) | $2,612 | 6% | 7,526 | 7.9% |
| Oak Serving Board | $2,177 | 5% | 3,290 | 9.1% |
| Stoneware Mug | $1,742 | 4% | 6,633 | 7.6% |
| Waffle Bath Towel | $1,524 | 4% | 3,893 | 7.4% |
| Brass Candle Holder | $1,306 | 3% | 3,148 | 8.9% |
| Cotton Napkin Set | $1,089 | 3% | 3,234 | 8.3% |
| Washed Linen Duvet Cover | $1,045 | 2% | 695 | 8.2% |
| Soy Candle — Fig | $871 | 2% | 3,410 | 6.7% |
This is a one-off GA4 snapshot. A live dashboard refreshes itself and joins your orders and ad spend, so you see what each channel actually earns after costs.
Google's own sign-in asks for read-only Analytics access. No account is created here, and the token never leaves your tab.
Your browser asks the GA4 Data API for about a dozen pre-aggregated reports: totals, daily trend, channels, devices, funnel, landing pages, products.
Rules compare every segment with the site average and typical store ranges, then rank what they find by the revenue at stake.
GA4 has the data a store owner needs, spread across a dozen reports that are hard to read. Looker Studio templates are free but fiddly: copy the template, reconnect the data source, fix the broken fields. This GA4 e-commerce dashboard skips all of that. It reads your property directly and lays out one fixed, opinionated view: findings first, then the KPIs, then the sections that explain them. Every number is compared with the previous period.
See which channels bring sessions but not sales, which landing pages leak, and whether mobile converts as well as desktop. Select a channel to filter the whole dashboard.
Many stores have tracking that quietly stopped working. The dashboard flags days where purchases fell to zero while traffic stayed normal, and funnels with missing steps. If your property has no purchase events at all, you'll get a traffic-only view and our guide to setting up GA4 purchase tracking.
There's no backend. Your browser talks to Google directly, the read-only token lives only in memory, and nothing is stored once you close the tab. See the privacy policy for the details.
No. Your browser talks to Google directly: sign-in, the property list and every report. The access token is held in memory in your tab and is never sent anywhere else. There is no server that receives, logs or stores your analytics data, and closing the tab ends the session.
One read-only scope, analytics.readonly. The tool can read reports from the GA4 properties your Google account can already see. It cannot change settings, edit data, or touch anything else in your Google account.
A GA4 property with e-commerce events — at minimum purchase, ideally view_item, add_to_cart and begin_checkout too. Shopify, WooCommerce and most store platforms send these through their Google integration. Without purchase events you get a traffic-only view and a guide to setting tracking up.
With fixed rules, not AI. Each rule checks one thing — a channel that brings traffic but not revenue, a landing page converting far below the site, a mobile gap, a funnel step below typical ranges, a big mover, a day where purchases fell to zero, revenue concentrated in two products — and estimates the revenue at stake. The top few are shown with the numbers behind them.
This dashboard divides purchases by sessions. GA4's session key event rate counts any key event you've configured, such as sign-ups or contact forms, so it can be higher than the rate at which sessions actually buy.
Yes. No sign-up, no paywall. It's a snapshot: it doesn't refresh itself or store anything. If you want it live and combined with Shopify and ad data, that's a paid build.