About the GA4 Instant Dashboard

An e-commerce dashboard for GA4 that tells store owners what's working and what's leaking.

What it does

Sign in with Google, pick a GA4 property, and in a few seconds you get revenue, purchases, conversion rate, average order value and sessions against the previous period — broken down by channel, device, landing page and product, with the shopping funnel from product view to purchase. Above it all sit three to five plain-English findings, ranked by how much revenue they put at stake, each with the numbers behind it.

Why it's built this way

Store owners shouldn't need to learn GA4's interface or rebuild a Looker Studio template to answer "where am I losing sales?". And they shouldn't have to hand their analytics to another company to get an answer. So there's no backend: your browser talks to Google directly with read-only access, the data stays in your tab, and nothing is stored once you close it.

What it isn't

It's a snapshot, not a live dashboard: it doesn't refresh on its own, save your dashboard, or connect to Shopify or ad platforms. If you need that, it's the kind of thing I build — ask from inside the tool.

Built by the maker

This tool is built and maintained by Varnit Singh, an analytics engineer who builds reporting for e-commerce and data teams. Need more than a snapshot? Get in touch.